We don’t just bring brands to China. We build them.
China’s leading CPG distributor - helping global food and beverage brands succeed in one of the world’s most exciting consumer markets.
Trusted by global brands
Our Know How
Market access
Customs Compliance & Importing
Consumer Demand
Driven by Deep Merchandising Expertise
Sales Success
In Retail & Digital Channels
Built for global brands. Tuned to Chinese demand.
We’ve built the infrastructure, relationships, and retail influence to do what others can’t. Our team moves fast, navigates complexity, and delivers shelf space that converts. This isn’t theory—it’s what we’ve done for Bonsoy, Chobani, Clio, and more.
Over the past 10 years we’ve established partnerships with the platforms Gen Z and Millennials actually use—giving your brand direct access to succeed in these technologically advanced, scalable and data rich sales channels. It’s this combination of modern channels with young, vibrant consumers that we call ‘New China’.
90%+
Mainland Coverage
5
Distribution Hubs
560M+
Gen Z & Millennial Consumers
1.2B
Reachable Audience
Your partner every step of the way
Set Up to Ship
We build your full supply chain—from import and customs to chilled warehousing, inventory management, repacking and national last-mile delivery.
Activate Sales
We align pricing, run sampling, and pitch to major buyers—so your product doesn’t just land in China, it secures shelf space in the right channels.
Stand Out on Shelf
Our merchandising team executes in-store activation, manages planogram compliance, and provides field reporting—ensuring your brand is not just listed, but visible and supported where it matters most.
More than a distributor — we’re your gateway to China. From strategy to shelf, we break barriers, build relevance, and deliver results.
Unmatched Cold Chain Delivery
We’re not just a distributor, we have a comprehensive, end to end chilled supply chain reach covering 90% of China—built to handle perishables with speed, consistency, and zero compromise on freshness.
Laser-Focused on ‘New China’
We are engineered for the next generation of Chinese consumers—450M+ Gen Z and Millennials who drive demand, set trends, and expect quality.
Our Merchandising expertise
Our 100+ field team doesn’t just show up — they know the stores, the buyers, and what drives velocity. We handle in-store activation, planogram compliance, and retail reporting with precision, making sure your brand isn’t just listed — it’s looked for..
Exclusive Access at the Border
We’re one of the only Western companies with a dedicated customs desk in China—guaranteeing priority clearance and a smoother, faster entry into the market.
Frequently asked questions
What kinds of food and beverage brands does James Tyler build in China?
We work with global food and beverage brands producing quality fresh goods or consumer packaged, shelf-stable products. We are proud to represent Chobani, Clio Snacks, and Bonsoy, among many others.
Isn’t China a complex and risky place to sell my product?
On the contrary – we couldn’t be more excited about the China opportunity, for several reasons: 1. The sales network we have developed almost exclusively services ‘New China’, one of the most data rich, transparent and dynamic consumer markets in the world. These are modern, easy to work with retailers and digital sales channels that are the complete opposite of ‘old China’. 2. James Tyler has a strong track record with importing food and beverage into China, with robust relationships and processes in place to ensure that your product seamlessly crosses the border. 3. We are an Australian-owned company, and trade relations with China are continuing to improve. While politics may have caused issues in the past, the reality is that China’s enormous population continues to drive demand for imported goods, both now and in the future.
I’ve heard it is notoriously hard to get products across the Chinese border. How can James Tyler help?
We have a perfect track record with Chinese customs. We know all the requirements and protocols intimately and are one of the only Western businesses to have their own customs desk at Zhengzhou airport. Crucially, we maintained continuity of supply with all our multi-channel buyers in China during COVID and have developed robust processes to weather all sorts of eventualities. We have full control of your product from its original facility across the Chinese border and into the hands of the consumer.
How can my business work with James Tyler to build our brand in China?
There are several ways we can work together. While many global brands opt for a traditional distribution model, we can also discuss entering a partnership or licensing agreement to manufacture your product in China, maximising returns and increasing your product’s scalability. Please get in touch to find out more.
How do you ensure that the quality of my product is maintained?
James Tyler originally made its mark creating an advanced end-to-end logistics solution in China (including cold chain) that suppliers could trust. Honed over many years and tailored to your product, our logistics capability continues to underpin our competitive advantage. We have an in-house customs team that helps to clear your product through one of three importing hubs – Zhengzhou, Guangzhou and Shanghai. This is supported with five temperature-controlled distribution centres located around China, and last mile delivery services covering 90% of the population. Our supply chain is the backbone of our company as something we are very proud of.
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